For the last decade, I've worked with brands, agencies and nonprofits of all shapes and sizes to develop uniquely effective and human-focused creative campaigns that leave a lasting impact. In 2020, I helped lead the effort to pass the first ballot measure in the country allocating billions in police spending towards mental health services and community engagement programs. Since then, I've led dozens of local, national and international campaigns, ranging in topics from improving educational outcomes for South Sudanese refugees to ending the homelessness to incarceration pipeline.

I believe that great creative, much like a great relationship, is rooted in trust and partnership. I believe the way you tell a story is just as important as the story itself. And I believe the simplest concept is often the most powerful. Whether I'm partnered with a big brand or a grassroots nonprofit, I believe the process informs the product and everybody—including our audience and key stakeholders—has a role to play in creating successful outcomes.

My clients are invested in authentic work that makes a measurable impact, and include global brands, nonprofits and elected leaders. My role is to help them develop their voice, determine their objectives and build the content that achieves their goals.

My services include campaign strategy and ideation, content creation, and film direction, photography and post production. I also have supported projects with art direction, graphic design and editorial, as well as paid ads strategy and implementation. Whether it's shot on a cinema-line camera or an iPhone 16, whether it's a meme or an op-ed, in Los Angeles or around the world, I help match message to messenger, channel to audience, and idea to execution.

United Way of Greater Los Angeles, Jobs to Move America, Working Families Party, Lyft, LA Forward, Google, Shooting Touch, Housing California, Reddit, Sprouts, Logitech, The California Endowment, Saving the West, Reimagine Los Angeles, Each Step Home, Mosaic, Hilton Foundation, United to House LA, LAHSA and Choose Love.